Safety is a way of life at CSX, encompassing every aspect of company operations. Guided by a policy ensuring the safety of our employees, our customers and the communities we serve, CSX works relentlessly to prevent injuries and accidents.
Safety Campaign at Talladega
Friday, April 27, 2007
thru
Sunday, April 29, 2007
Published on Tuesday, June 17, 2008 at 6:22 PM EDT
Talladega, AL — CSX introduced their Keep on Living campaign to NASCAR nation at Talladega Superspeedway in Talladega, AL in the spring of 2007.
The sponsorship included a 1600 sq-ft promotional display area located just outside the main entrance, three grandstand billboards that adorned the outside walls of the stands, exclusive rights to allow each and every ticket-taker at the track to wear a CSX Keep on Living t-shirt and an in-person autograph signing by racing legend, Bobby Allison, inside the tent. The races attracted more than 250,000 fans and CSX distributed more than 30,000 promotional items over the course of the 3-day event.
![[photo of the Talladega Superspeedway]](/images/items/66-nr.jpg)
![[logo of the Alabama Rail Safety Summit event]](/images/items/68-ss.jpg)